Brand Building – Three Simple Steps

w3Mantra is headed by Anish Dasgupta, a communications and strategy consultant with over 10 years of experience in integrated marketing communications. Anish is a post graduate in Communications Management from the Mudra Institute of Communications, Ahmedabad (MICA). He has dabbled in various roles including copywriting, account planning, brand management, and digital marketing. He has also lectured at b-schools on the various aspects of communication, advertising and graphic narratives. He has worked with several brands including Kotak Mahindra Bank, HP, LG, Cleartrip, Microsoft, Cisco and Sybase.

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